Thursday, 14 October 2010

LIIAR Analysis Of Existing College Magazines

Grimsby Institute Magazine

This is the college magazine for grimsby institute.  It is named 'GX magazine'

Language
the masthead is nice and simple but is still effective as it is short and easily recognisable. the masthead has been made white to contrast with the blue background. it is also in bold to stand out more. however the decision to use white for the masthead could have been considered a little more as the white is difficult to read over the skin tone. The choice of image used is very simple and work well with each other. the magazine is also not aimed at one gender as it has both a male and a female on the cover. The use and placement of the website works well as it is in the middle of the cover so attracts the readers attention. The use of grey for the writing works well as it stands out from the white background making it look bold and easily readable. however the use of the colour blue for the cover lines does not work well against the grey background as it is difficult to read. A darker colour blue should have been used as it could stand out more and make the reader take interest whereas when it is not easy to read the interest is lost.

Institution

Grimsby institute consists of 1.350 members of staff and over 22,500 students. the college is a further education college and focus' mainly on vocational qualifications. It has the largest number of vocational courses in North East Lincolnshire. The institute also offers apprenticeships for 16-24 year olds.


Ideology
The people featured on the magazine cover do not have faces this highlights no age allowance which shows the college is open to a wide age range of people.

Audience
The magazine appeals to both genders as both genders are shown on the front cover. it apeals to studenst aged 16-19 as the majority of students attending are doing full time education but part time courses are also available for adults so should apeal to this majority as well.

Representation
The image chosen shows a relaxed atmosphere. this will appeal to the audience because it makes the college come across as a relax place. A different sort of image is portrayed in the slogan (''the word on the street'') than it would be in a college such as Wyke. for example ''the word on the street'' makes the college sound talked about so makes it sound popular but also open to a wide range of people. Also the word ''street' is not usually associated with a college.






East Riding College Magazine
This is the college magazine for East Riding College. It is name 'Student Life'


Language
The masthead is very plain but nice and clear so is easily readable as is the rest of the writing on the cover. The colour was also chosen wisely as it creates contrast with the black background and looks very good and clear. However using the same two colours for the rest of the magazine was not such a good idea because it makes it very bland and nothing on the cover is eye catching.  i also thing the image chosen is not very suitable for a magazine cover as it is unclear who is in the photo, whether it is male or female orientated and why the photo has been used. It only becomes apparent after the cation is read.


Institute
The institute for this magazine is East Riding College. The college has campuses based in places all over East Riding such as Hull, Beverley and Bridlington. East riding college offers a range of full time courses aged 16-18 and has over 1,500 students a year. 


Ideology
East riding college is an ambitious college as it is wanting to improve the standard of teaching they provide and also the standard of the campuses their students come to.


Audience
The college is aimed at students doing full time courses so are aged 16-19. however there is also a minority of students doing part time courses wanted to get into education who are over 19. The magazine could also appeal to them.


Representation
The image represents a college which is open to a wide range of students from places all over east riding as they have campuses in many places.From the cover i can tell that the college has a very big and successful media department as media is mentioned on the cover. It also shows they are proud of this as they have put it on the front cover and have made the main cover line about it.

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